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Intercultural training |
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As Martin Luther King once said, "Men hate each other because they fear each other, and they fear each other because they don't know each other…"
The role of culture in international business is now recognized as having a major impact on international sales, marketing, recruitment, management and managers.
Cultural differences can lead to misunderstandings that interfere with your message. Also, people feel more comfortable buying your products and services if you speak to them in their own language. Just think about how convenient it is for them!
In short, culture is behind everything we do or say.
Therefore, in the international and multi-cultural business community, there is ample opportunity for misunderstandings and poor communication. Both will have negative effects on people and businesses.
Intercultural training is now increasingly being recognized as a critical element in succeeding on the global stage.
At FYD we are dedicated to working with people to help them attain the skills, knowledge and experience to allow them and their businesses to succeed on the international stage. |
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Who can benefit from intercultural training? |
We believe intercultural training is necessary on three interconnected levels. |
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1. The Organizational Level: |
With unprecedented numbers of mergers, acquisitions and joint ventures alongside the increasing number of international organizations such as NGO's and political institutions there now exists a need to bring together people from different cultures under the umbrella of one organizational structure.
This can only be realized effectively through highlighting differences in each others' interpretations of the organization, corporate and management cultures, planning and decision making processes, leadership and team work styles. The objective is not to create a homogenous, one dimensional workforce but to simply reduce the impact of poor communication and misunderstanding. Intercultural training is the solution. |
| 2. The Managerial/Staff Level: |
Effective man management now demands intercultural awareness. Offices from Beijing to New York to London to Paris are now teeming with staff from the four corners of the globe. It is essential that today's manager knows how to handle their staff and how culture impacts their team.
Intercultural training that focuses on management equips the learner with the relevant knowledge in areas such as leadership, hierarchy, delegation, team-building, conflict resolution and motivation. For managers or staffs going on assignments abroad, expatriate training is important to reduce the impact of culture shock and as preparation for effective integration into their future role. |
3. The Societal Level: |
For those that deal with the public in multi-cultural societies, knowledge of different ethnicities, religions and cultures is important in breaking down barriers. As Martin Luther King once said, "Men hate each other because they fear each other, and they fear each other because they don't know each other…"
Staff working in sectors such as the police force, prisons, healthcare, and other public services need intercultural training in order to be aware of who their clients are and how to deal with them sensitively. |
We don't believe in off-the-shelf training. Our cross cultural relocation training courses are tailored to the needs or interests of each particular client, so we take a 100% bespoke approach.
Courses are administered by cross cultural specialists with knowledge of living and working in the target country as well as experience of relocation.
For more information on how we can work together, please contact us.
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